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The Future is Grey

New Balance’s Moon Daze collection drops on Grey Day

New Balance is once again paying homage to its iconic grey shoes on this year’s Grey Day, celebrated annually on May 12. This year’s festivities promise to be bigger and better than before, with a wide range of shoe and clothing releases honoring the anniversary.

The highlight of the celebrations is the “Moon Daze” collection, which includes the 550, 580, 9060, and Fresh Foam x More Trail v3 sneakers. Inspired by space and the future, these sneakers come in shades of blue and white—a nod to the color palette of the cosmos. New Balance sought to envision how footwear would look like following space travel with this pack.

The Grey Day celebration also includes a curated selection of apparel options, such as hoodies, pullovers, tees, and sweatpants, all designed to complement the sneaker collection.

Grey has been a key component of the New Balance brand since the late 1970s, when it was first introduced as a solution for urban runners. The color matched the asphalt and provided increased durability, making it the perfect match for runners’ lifestyles. Today, Grey Day serves as a reminder of New Balance’s signature comfort, style, and quality.

With this year’s Grey Day celebration, New Balance pays tribute to its history while looking ahead with creative and inspiring designs. The new items are already available for purchase at select Foot Locker and New Balance locations across the country.