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Ferragamo’s renaissance: a fresh take on Hollywood elegance by Maximilian Davis

A palette of bold colors and playful designs dominate the new Ferragamo

Italian luxury fashion house, Ferragamo, recently announced its new creative director, Maximilian Davis. Bringing a fresh and contemporary twist to the brand’s Hollywood history, Davis’ latest collection features a blend of contemporary clarity with the purity of Florentine drape, elevating the brand’s ethereal elegance through sheer knits, liquid silk, and layers of organza. The collection’s suede sandals and polished accessories draw inspiration from Renaissance reality, grounding the pieces in history while adding a modern touch. 

The Hollywood glamour of the collection is subverted by fetishistic elements such as glossy leathers, second-skin fits, and micro shorts, making everyday essentials appear almost perverse in their simplicity. The evening wear features crystals scattered throughout, reminiscent of the Hollywood hallmarks of glitz and glam. 

A new Pantone red has been codified to formally establish the brand’s iconic hue, dominating the collection, show space, and even the campaign. Davis has revitalized classic pieces from the Ferragamo archive, such as the Wanda bag, which has been reinterpreted in sleek new proportions, and a cut-out bag realized in polished leather with a contrasting canvas inner, echoing the undulating shapes of sculptural jewelry.

Other standout pieces in the collection include the Elina Sandal, which reworks the iconic Gancini into a sculpted heel, and the Sneaker Project, which offers a comprehensive palette of neutral and bright colors, making it the perfect addition to any luxury sneaker collection.

Davis’ collection marks a new era for Ferragamo, with a renaissance of the brand’s Hollywood history that blends classic styles with contemporary design. The collection embodies the brand’s ethos of quality, craftsmanship, and attention to detail, cementing Ferragamo’s position as one of the leading luxury fashion houses in the world.