Above: Eddie Redmayne wears the OMEGA Seamaster Aqua Terra Shades in Sea Blue. Photo: OMEGA
Featuring Eddie Redmayne, Zoë Kravitz, and Zhou Dongyu, “Every Shade of You” showcases how color highlights your individuality and personality.
OMEGA launches the new Seamaster Aqua Terra Shades collection with a diverse assortment of colors and a star-studded creative campaign. Featuring brand ambassadors Eddie Redmayne, Zoë Kravitz, and Zhou Dongyu, “Every Shade of You” presents how the right hues can express your unique self effortlessly.
The 38mm range for the collection features earthy tones and sun-brushed dials like Atlantic Blue, Bay Green, Sandstone, Saffron, and Terracotta. Meanwhile, the 34mm line offers pastel colors like Sea Blue, Lagoon Green, Sandstone, Shell Pink, and Lavender, with dials featuring 18K white gold on the hands and indexes, which are shaped like sailboat hulls. As its name suggests, the collection is inspired by the color transition from ocean to earth.
The “Every Shade of You” campaign features a series of bold visuals and film clips, highlighting the personalities of each ambassador. Dressed in black and surrounded by vivid colors, Redmayne, Kravitz, and Dongyu seamlessly showcase the Aqua Terra’s vibrant dials.
Redmayne adds a sophisticated air to the campaign. He has been a long-standing ambassador for OMEGA, having joined the company in 2015. Meanwhile, award-winning actresses Kravitz and Dongyu joined OMEGA in 2022. The former remains one of the sought-after individuals in Hollywood, while the latter is the youngest actress to receive the three most significant accolades in Chinese film history.
Raynald Aeschlimann, President and CEO of OMEGA, says: “Eddie, Zoë and Zhou are the perfect stars for this campaign. Their creative spirits, adaptable talents, and varied lifestyles are a great match for this versatile collection. We hope it will inspire customers to really think about the colors they would love to wear themselves.”