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Haraya Residences offers a new way of living

Shang Robinsons Properties, Inc. (SRPI), a joint venture between Shang Properties, Inc. and Robinsons Land Corporation, reimagines modern living with Filipino and Italian design elements.

Haraya is an old Filipino word that means “imagination.” It is the inspiration behind the reimagined way of living that Haraya Residences offers—spaces that offer soaring views, seamless indoor-outdoor living, and luxurious amenities within urban Metro Manila. 

A collaboration with SRPI, P&T Group, FM Architettura, and P Landscape, Haraya Residences is a vertical gated village located at the heart of Bridgetowne Estate. It is a two-tower development featuring 558 homes in the first-to-rise South Tower, and more units in the next phase as the North Tower follows. The development also highlights unique indoor and outdoor amenities spanning 2,270 sqm. and 2,500 sqm. respectively. 

A scale model of The Haraya Residences. The showroom is located at Riverside Road corner Bridgetowne Blvd., Bridgetowne Destination Estate, E. Rodriguez Ave., Brgy. Rosario, Pasig City.

Jose Juan Jugo, Executive Vice President of Shang Properties, Inc. shares: “A new era requires new thinking. It demands a new understanding of the home; how we live, interact, unwind, and be productive. Together with the finest architects, designers and artisans, we deliver this unique vision that offers an uncompromising new perspective on cosmopolitan living.”

Central to Haraya’s design is the Italian concept of loggia. Design collaborator Francesca Muzio, founder and CEO at FM Architettura explains: “In Italy, we have a concept called loggia. It’s an extension of your home, but also a part of the exterior; a space that can take on many personalities—an intimate garden for example, or an outdoor living room.” 

The Italian concept of loggia informs the design sensibilities at Haraya Residences.

Muzio notes that the flexible layout, which they call a “pixelated layout,” allows homeowners to discover new relationships and interactions between spaces, allowing for a more contemporary lifestyle and a reimagining of a modern home. 

“The idea of traditional living is gone. The way we use the spaces in our homes nowadays is very different. There is a new awareness on the importance of domestic comfort and a desire for more tactile homes—this has been all the more evident—along with having alfresco spaces and opportunities to be closer to nature,” she adds. 

Haraya Residences by Shang Robinsons Properties, Inc.
Vibrant interiors and verdant greens welcome you to the heart of the vertical gated village, designed for the whole family. Organic, curvilinear walls and design motifs create a soft, inviting environment—perfect for the whole family.

P&T Group Architect and Director Edgar Cozzio describes, “At Haraya Residences, the shape of the buildings gave us a lot of unique opportunities to create deep spaces that allow residents to feel safe and cocooned in their homes but at the same time enjoy a sense of freedom through the generous outdoor living space. We wanted to broaden the outdoor space to bring in that connection with nature – to feel fresh air and feel the outside world while inside.”

Haraya Residences presents one, two, and three-bedroom suites designed to create more fluidity between interior and exterior living, with spatial configurations that expand the very notion of a home. They also have expansive spaces for their indoor and outdoor amenities.

Muzio adds: “From the beautiful entrance, the impressive amenities, to the units, there has to be a sense of place. Also, for us, the experience of a private community is the new amenities component. What we mean by this is that common areas are not only spaces that residents can use, but are natural extensions of their homes, places where residents can cultivate their passions, recharge, rejuvenate, and maybe most importantly, connect with neighbors, friends and family.”

Shang Properties, Inc. Marketing Director Jayme Uy, Shang Properties, Inc. Senior Director for Group Sales Rosemarie Morales, Shang Properties, Inc. Executive Vice President Jose Juan Jugo, and FM Architettura Founder and CEO Francesca Muzio.

For more information, visit, call 0917 5-HARAYA (427292), or follow @harayaresidences on Instagram and @harayaresidencesofficial on Facebook.