The joyful rabbit appears across a collection of knitwear, embroidered patches, shirts, blouses, and bags.
In celebration of the festive season that precedes both the beginning of the Lunar New Year and the arrival of Spring, Gucci presents a vibrant capsule collection full of playful and refined iterations of the rabbit—an animal representing intelligence, health, and longevity.
The capsule collection uses color, print, and embellishments across ready-to-wear, bags, shoes, accessories, jewelry, and timepieces. Diverse depictions of the rabbit appear across the lineup, woven into knitwear, on embroidered patches, or in a distinctive spray-paint-style version seen on T-shirts, leather loafers, and G-Timeless watches.
Womenswear sees a refined selection of printed silk blouses and skirts, along with boldly geometric pieces in contrasting hues. The men’s selection furthers the theme of playful graphic patterns in sporty silhouettes. Shoes conjure the essence of the rabbit with ear-like bows adorning heels and fleece textures enriching loafers. Special renditions of the House’s signature handbags from Gucci Diana totes with hand-painted stripes to Gucci Horsebit 1955 shoulder bags featuring precious leathers, tweeds, and studs, complete the capsule.
To animate the collection, a cast of friends encounter rabbits in a fantastical field of flowers—the uplifting hues of the blooms amplifying the mood. Playful moments alternate with more sentimental ones in this dream-like meadow, with the soft light of the sunrise heralding the dawn of a new year.
The collection is now available in select Gucci stores around the world, showcased in dedicated window displays and pop-ups inspired by the spray-paint rabbit print from the collection.
Art Director/Photographer: Max Siedentopf
Makeup Artist: Daniel Sallstrom
Hair Stylist: Ryan Mitchell