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Fendi Casa is transcendental

Interactions, environments, and shared experiences all combine to make a home feel like a haven. They author our perceptions—how we understand space and how we relate to it. They add dimension to a home, evoking complexity and enlivening the atmosphere. 

Fendi Casa understands this expansive nature of a home—its inherent contradictions as design, fashion, and art, and the power it holds that add up to the joy of living. “Everything we conceive, in design as in fashion, stems from a profound freedom of creativity,” Creative Director Silvia Venturini Fendi said, encapsulating this intricacy.

Photo: Giacomo Bretzel

The Rome-based fashion house took part in this year’s Milan Design Week with a three-part exhibition before launching its first store in Asia. Their 7,560-square foot, two-story headquarters in Piazza della Scala, which opened in April, first displayed the new home range. 

Fendi also outfitted a complete apartment on the first floor of a historic residence on Via Monte Napoleone 3 that could only be accessed by appointment. Lastly, they also opened a temporary Fendi Bar by reinterpreting the previously-launched Fendi Caffè. 

Through Focus Global Inc.’s exclusive distribution, FENDI Casa has launched in the Philippines, marking a significant milestone in the company’s expansion. FENDI and Design Holding began this partnership in 2021 as part of their joint venture, Fashion Furniture Design (FF Design).

FENDI’s iconic codes and signature, an intermediate tone that stands in the middle of the fashion spectrum, endow the new space with contrasting materials and a continuance of delicate details. The sequence of the Palazzo FENDI in Rome, the FF and Karligraphy logos, and the Pequin stripes are all represented in the Manila showroom.

The pieces from the new collection are another story. They are made by a group of renowned designers and architects interested in the idea of contrasts. These individuals were chosen with curated attention by the brand’s creative director.

From the arches to the classic Peekaboo bag, the nouvelle pieces by Atelier Oï frontload the icons that transport the values of the maison into a variety of new objects. They created the Metropolis coffee table and Fun Fendi armchair, shifting the collection’s attention to what the company is most known for: impeccable craftsmanship.

The Chiara Andreatti Astuccio Canes collection of side and coffee tables are other noteworthy items. The specific pattern used, which uses natural wood and bamboo with a brass trim and base, is an homage to Fendi’s iconic slant-cut fur coats from the 1970s.

The tables are made by one of the last few craftsmen in the province of Brianza, Italy who are still capable of manually heat-bending the canes. “I wanted to create a dialogue in this collection between a natural, zoomorphic language made of pure materials and soft shapes” according to Andreatti.

The Ford dining table and Doyle chairs created by FENDI Casa Design Studio, the Parsifal sofa and armchairs by Thierry Lemaire, and the Five sofa and armchairs by Marcel Wanders Studio were among the other featured items. The Marrakesh coffee tables, Sandia couch and armchairs, Groove and Groovy armchair, and other pieces by Toan Nguyen that have a subtle sense of form were also displayed and are certain to not just fade in the background.

Fendi values that no form is singular. Colors and textures are also more than just surface embellishments. It could be a declaration or a subtle manner of conveying depth. “This is our idea of interior design: elegant and light, classic yet innovative,” Fendi says.

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