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A sweet exchange

If you know where to look, A|X Armani Exchange is full of winks.

At first glance, A|X Armani Exchange appears to be an ode to nostalgia. 

There are fluffy puffer coats ready for the VIP section, vibey boy shorts that make it clear that you’re in for a good time, and glistening logo designs on sought-after t-shirts. When you dissect the individual pieces, it exposes the genuine soul of A|X. 

The new Armani Exchange store in Glorrieta 3.

This month saw the arrival of the A|X full-scale store reboot and new collections, which include the 2022 in the de rigueur boxy fit jacket in black, white, and dense blue. The appeal here isn’t just the A|X logo aesthetic trope, though that is great too—it’s the jacket’s deceptively lightweight, cropped silhouette, ideal for throwing on under a basic tee on the weekend or a cocooning topcoat for a vacation.

Conversation starter blazers, down coats, miniskirts, and shirts in natural colors are available for women, with metallic elements serving as a visual break. A|X also added the smileyworld® logo on bomber jackets and accessories that, with an artful touch, exude optimism.

In order to emphasize their accessibility and universality, A|X also introduced YOU.ME.US, which encapsulates the philosophy behind the brand’s clothes. On appliques and prints, the message is printed boldly in capital letters. The selection doesn’t shy away from jersey clothing that is simple, rooted in classic athleisure, but tailored to feel less stuffy.

At A|X, responsibly chosen materials— a quietly bubbling movement—play a crucial role. These include organic cotton and denim, recycled nylon, and viscose. Since being for everyone also includes being respectful of the environment. 

A|X hits the bullseye on a certain corner of today’s old-meets-new menswear. Cool stuff, either way.


In the Philippines, Armani Exchange is exclusively distributed by Stores Specialists, Inc., and is located at Glorietta, Alabang Town Center, Greenbelt, Power Plant Mall,Shangri-La Plaza and online at Trunc.ph, Rustans.com, Zalora. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.