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Harry Styles headlines the Gucci HA HA HA Campaign

The British singer-songwriter and actor collaborates with Alessandro Michele to present their vision of masculine transformation.

The Gucci HA HA HA is a collection that represents the landing place of an inventive two-person journey: the synthesis of a friendship between Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles.

Capturing moments of the human desire for masculine transformation, HA HA HA (Harry and Alessandro’s initials combined) continues the creative journey of Michele and Styles, which began when the former asked the latter to prepare a “two-headed” collection. 

“The idea of working together came to me one day while we were talking on the phone: I proposed creating a ‘dream wardrobe’ with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring,” says Michele.

Elements of English tailoring transformed in romantic accents form a new meaning of masculinity through the eccentric use of Prince of Wales check to create double-breasted coats. Artisanal touches are seen in the construction of jackets or in the details of covered and mother-of-pearl buttons of shirts. 

Alongside sartorial suits, treated denim jackets, and velvet suits in irregular hues are unexpected printed pajamas and bowling shirts, lined coats with hoods and frog fasteners, and pleated kilts with leather regulating straps—all to underline the continuous acknowledgements of two creativities in each design that comprises the Gucci HA HA HA collection.

“I’m so happy to see this project finally come to life. I’ve known Alessandro for years now, and he’s always been one of my favorite people. I’m always inspired by watching him work, so doing this collaboration with my friend was very special to me,” Styles notes. 

Now, the artist stars in a campaign where he not only lends his face and body, but also releases his expressive emotionality while taking on all the intrinsic “meanings” within the collection.