From basketball to K-Pop, the adiClub x Maker Lab Artist Series by V.O.N. features numerous interpretations of the adiClub logo representing the diverse interests of Filipinos.
Following last month’s launch of its new membership program adiClub, adidas Philippines announces the first-ever member-exclusive release through the adiClub x Maker Lab Artist Series by V.O.N.
Patches, stickers, and other merchandise designed by feature artist V.O.N. are now available at the Maker Lab of adidas Brand Center in Glorietta, Makati. Reflecting the interests of the adiClub members, the collection features designs that put creative spins to the adiClub logo, from classic versions in earth tones to Philippine, Kawaii, and even KPOP-inspired designs.
Von “V.O.N.” (Very Own Name) Alcantara, a self-taught multimedia artist who has worked with brands like SEGA, Capcom, Sony, and Illest, has previously collaborated with the athletic brand in 2021. He is the first featured artist of the adiClub x Maker Lab Artist Series.
“I’ve always been a fan of adidas. [To] be working with the brand again, this time as the first local artist for the Maker Lab, is exciting for me. I especially enjoyed the process of creating and playing with the logos because each design is unique. [It] tells a different story that I know people will be able to relate [with],” says Alcantara.
From the adiClub x Maker Lab Artist Series, twelve new designs await customers at the adidas Brand Center. Sticker designs will be given to adiClub members for FREE with every purchase at the Brand Center, while heat press patches will be available at the Maker Lab for only P250 for members who want to customize their apparel or bags.
“With this upcoming collaboration with V.O.N. for the adiclub x Maker Lab Artist Series, we assure that adidas fans will be able to unlock the best of adidas [and] express themselves, because adiClub is for everyone, and in adiClub there is something for every member,” adds JD Cortez, adidas Philippines’ Brand Communications & Sports Marketing Manager.