In its new campaign—My Choice—Omega’s female ambassadors reveal their character: and what they choose to wear on their wrists.
For more than a hundred years, Omega has been making ladies’ timepieces that have managed to deliver both looks and functionality. Since then, it’s been represented around the world by a striking cast of female personalities: from athletes to stars to models. And in its latest campaign—My Choice— we see just ho much star power Omega brings to the table.
My Choice is the latest continuation of Omega’s bond with women and it features actor Nicole Kidman, Zoë Kravitz, Han So-hee, and Zhou Dongyu, as well as models Kaia Gerber and Kiko Mizuhara, and athlete Allyson Felix.
Each of them was given the freedom to express their character, and each of them did so, revealing something of themselves on camera. This series of fast moving portraits shows them as they are: on the way to wherever they’re going, each hour marked on their wrists.
Check out Omega’s female ambassadors as well as some of the house’s watches below: