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Through FAME+ Market Days, CITEM reminds us that Filipino creativity is a global affair

Through FAME+ Market Days, CITEM reminds us that Filipino creativity is a global affair

With global leaders in creativity interacting with the best of Philippine design, FAME+ Market Days shines the spotlight on avenues for creatives to go global

It has been a year since the launch of fameplus.com, Manila FAME’s digital trade community platform, as an ingenious response to the challenges the pandemic brought about toward the creative industry. 

The anniversary reminds us that we’ve missed—in both senses of the word—yet another physical staging of the Center for International Trade Expositions and Missions’ (CITEM) signature design show.

However, it also begs the question: more than a year and a half into our lockdown, what have we learned about keeping the Philippine creative industry alive, and what can we do to make it thrive and evolve against all odds?

Enter FAME+ Market Days, a digital expo and conference series going live from October 20 to 22, 2021. For three days, attendees will be treated to a showcase of the country’s vibrant design industry through segments on emerging trends in design, fashion, and business, as well as an informative program comprising business intelligence, industry insights, and networking opportunities.

Also featured in FAME+ Market Days is a perennial crowd favorite in past editions of Manila FAME, Design Commune. This year’s exhibit is anchored on the theme, “Light the Way,” drawing from the uniquely Filipino term “maaliwalas” that means light and airy. These curated spaces reflect our desire for positivity, balance, and hope in these challenging times.

The first day will showcase an exciting roster of speakers from global fashion industry authority Vogue Business and New York-based trend forecasting agency Fashion Snoops. The main stage will also feature a roundtable discussion with the curators and designers behind Design Commune. Day 1 sessions will also see the launch of Better Normal by Design, a program spearheaded by the Design Center of the Philippines. 

The second day of the event will feature stories on different aspects of sustainability—

from innovating new materials to building sustainable value chains—by entrepreneur and artist Tony Gonzales, Creative Definitions founder and Philippine cotton advocate Mike Claparols; and Carlo Delantar, social entrepreneur and founder of Altum Concepts, a design studio focusing on the Circular Economy. Delantar will also host a live Q&A after his talk on environmental impacts to the future of lifestyle businesses. 

The program also features Sunnies Marketing Director Georgina Wilson who will share tips on marketing to the social media generation. Seasoned publicist Ginggay Joven-dela Merced on the other hand, will talk about the importance of brand storytelling. Moreover, participants can also learn more about maximizing their digital presence through online tools, in a talk and an interactive Q&A by Canva Philippines. 

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DHL Express, one of FAME+ partner sponsors, will also give a talk about opportunities of cross-border trade for SMEs. Simultaneously, DHL will host a live Q&A at the sessions area.

Throughout the 3-day event, digital shorts (short video features) are also available on-demand.  Including a fashion film by interior designer and rising Instagram sensation Vianca Soleil, tablescaping tips by stylist Chichi Tullao, and a selection of videos on Philippine materials and living traditions from the Design Center of the Philippines.

To register for the event, visit https://hopin.com/events/fame-plus-market-days/registration  Follow our social media pages to know more about the event.

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