Italian maison Bottega Veneta traded social media for a multitude of inspiration in one link.
New social channels and technologies are rapidly changing the ways in which artists and designers can imagine and speculate on the future. As a result, fashion has become increasingly porous and interconnected.
It’s into this constantly shifting environment that Italian maison Bottega Veneta has thrown its hat, launching its new digital journal, issued.
Through issued, Bottega Veneta’s creative director Daniel Lee reveals a new cultural paradigm where traditional silos of content have dissolved into an ever-changing and accelerating landscape of fashion.
“It is more progressive and more thoughtful than scrolling through an Instagram feed,” Lee says.
Earlier in the year, the maison had left social media completely, with all its accounts disappearing in January. Months later, and we have the reason behind this decision.
Issued feels like a more cohesive platform, providing a seamless, virtually tactile audiovisual experience in Issue 01: it expounds on Missy Elliott’s “Hot Boyz” from 1999 lensed by Derek Blanks; Mariacarla Boscono gives us a true Philo-phile look; and a textile work by Bindi Steel immortalizes one of its campaigns.
Some of the pages demonstrate the extraordinary intersection of art and fashion, like the lilac icing-adorned mules by Tyler Mitchell, and wobbling jelly versions of the Tyre boots from Alex Paganelli, otherwise known as Dead Hungry.
The adoption of this digital model is an important discourse for BV obsessives. It illuminates collaboration while reinforcing its new voice on social media and the broader global community. But more than anything, it’s a voice that speaks the language of today.