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The Manila International Auto Show goes digital

Mantle Magazine

MIAS WIRED is set to launch this this month. 

In a world that’s forced to become increasingly digital, most trade shows and brand experiences have moved to an online platform. So far, we’ve seen of the biggest watch expos of the year, visited a digital watchmaking show, and even strolled through a digital museum.

And the best part about these things is that there are no queues to deal with, no schedules to manage, and no need to fly or drive. If anything, the pandemic has shown that most industries can adapt to a worldwide crisis, and it seems the local automotive scene is following suit. 

MIAS WIRED is set to open its digital doors this December.
Photo: MIAS

The Manila International Auto Show has been one of the most prominent motoring expos in the country over the years, drawing over 200,000 visitors in each of its iterations. Now, it’s bringing that experience to the digital world with MIAS WIRED. According to the release, MIAS WIRED is set to put the latest automobiles on display, give us an insider’s access to the showrooms, demonstrate the latest innovations, provide some motoring-themed entertainment, and allow people to network with people of similar interests (or businesses). The short of it is, it’s going to be a lot like the MIAS from last year, but in digital form. 

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MIAS Wired is set to open its digital doors from December 16 to 20, 2020 and you can register at www.manilaautoshow.com to know more about the upcoming show. You can also contact inquire@worldbexevents.com or call 02-8656-92-39.

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