This collaboration marks the brands’ fourth straight year together.
Over the past few days, Fieg has been teasing a slew of images on his Instagram that all but declare how this year’s brand partnership with Coca-Cola is going to go.
This year marks the fourth time that both brands will be working together, and the emphasis now is on Hawaii’s rich floral palette.
“In 2000, the State of Hawaii gave each island its own official color. That color matches the hue of the island’s official flower. We used those colors to create these patchwork pieces made of a summer weight cotton jersey. The Kith x Coca Cola 2019 collection is coming soon.”
While official news has yet to be released on KITH’s website, there’s no doubt that things are already in motion, and it looks like the official launch will be happening very soon:
“We are proud to announce that we are opening a pop-up shop in Honolulu with Coca-Cola this Friday 8/2 to release our latest collection 1-week ahead of its full launch. The address is 2201 Kalākaua Ave, Honolulu in the Royal Hawaiian Center. We will be open every day of the week from 11AM-10PM. We look forward to seeing you there.”
In addition to the new creations stepping into the light this year, a fan favorite from a couple of years ago has an encore performance:
“The denim Friends and Family Kith x Coca Cola Chuck 70’s from two years ago is getting released with this year’s collection.”
Converse, Coca-Cola, Kith, and Hawaii: that’s a foursome you’re not going to want to miss.
Dante is the features editor of Mantle Magazine and a communications consultant with Puzzled Owl. He also produces a quirky little pub quiz called GeekFight Trivia Night.