Last week, Aston Martin officially announced the true name of its project codenamed AM-RB 003: the Aston Martin Valhalla.
“Aston Martin model names always attract a lot of attention,” explains Aston Martin Lagonda President and Group Chief Executive Officer, Andy Palmer. “They do so because they invariably capture an emotion or tell a story. In following the Valkyrie, we knew the Aston Martin Valhalla needed to make a strong statement of its own, yet also offer continuity and a clear connection. Norse mythology contains such powerful language and rich storytelling it felt only right that the AM-RB 003 should follow the Valkyrie’s theme.”
The Valhalla name follows the brand’s tradition of names that start with V—a naming convention that goes all the way back to 1951 with the Vantage designation, which was given to the high-performance variants of the DB2 at the time.
The Aston Martin Valhalla is the brand’s latest mid-engined hypercar collaboration with Red Bull Advanced Technologies and Adrian Newey, the chief technical officer of the Red Bull Formula One team.
Dante is a communications consultant with Puzzled Owl. He also produces a quirky little pub quiz called GeekFight Trivia Night.